How We Work
China's most influential people for the latest products are Key Opinion Leaders
What are Key Opinion Leader’s?
Key Opinion Leaders (KOLs) are China’s most influential people for the latest products.
With a significant online following, KOLs target China’s most popular sales channel, direct-to-consumer sales, through live streaming, live broadcasts and pre-recorded events.
KOLs can play a vital role in raising awareness of your product with their audience and selling directly to their consumers.
We work with a small number of highly influential KOLs to give you control of your brand image and reach your target audience effectively.
With over 5 million followers in our reach, our influence is just outside the top 100 in China, surpassed only by celebrities. Our team of influencers are the best placed to introduce and develop UK and European products into the Chinese market.
Short-Form Video works best for Sales & Marketing in China
Weixin (微信)
A messaging/payments app, similar to WhatsApp but more advance features such as broadcasting, payment systems. Broadcasting is reserved for official accounts which we have.
Douyin (抖音)
A short-form video platform, the Chinese version of TikTok, run by the same company, but has additional e-commerce features. It grew to surpass Weixin in 2023.
A messaging app.
Baidu Tieba (百度贴吧)
A forum platform.
Weibo (微博)
A micro-blogging platform very similar to Twitter/ X.
Xiaohongshu (小红书)
A short-form video platform similar to TikTok, known for a more educated audience.
Kuaishou (快手)
Ashort-form video platform known for a more working-class audience.
Direct to Consumer short form videos sales compared to
In-store sales
Larger audiences, more familiar & trusting of their KOL than salesperson
TV-Shopping Channel
Wider audience. Stay time is shorter but purchase funnel stronger
Online stores
Live-stream extends online sales into the realm of marketing and brand building
China Distribution Made Easy
Islespan Media work with a small number of trusted Chinese distribution companies to provide the best logistical solutions to bring your products to China and direct to the customer post sale. With a global end-to-end platform this means you can reach your target customers without the expense & difficulty of setting up distribution channels in China yourself.
We can provide tailor-made solutions to achieve most goals & objectives be it from supply chain and logistics support to fully fledged distribution services
